The objects of the brand dead_gold are everyday objects. The first collection consists of blankets, flags and towels. Each group of objects was produced especially for one group of individuals. Not their design refers to the respective group of individuals, but the content depicted on them. Each object asks where we feel safe and secure, where we find orientation and when and how we can express ourselves. The materiality emphasizes the content of the objects. Since there are many different—and not necessrily golden—golden calves today, the objects of the brand dead_gold show several products from the online-shop amazon at the same time. These might appear as golden calves. In the identical representation of the different products they appear as a homogeneous group. Thus the objects can call for acceptance and tolerance in between people.

Product Design

Material: Polyester & Microfibre
Printing process:Sublimation printing
Format: 155 × 125 cm
Format: 150 × 90 cm
Format: 100 × 50 cm

Shipping box:
Material: cardboard  
Printing process:
Digital printing with water-based ink
Format: 35 × 26 × 10